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In this Search Engine Journal video, We see Loren Baker talk with Ethan Giffin, the founder and CEO of Baltimore-based Groove Commerce about overall SEO for eCommerce & DTCs, Google Merchant Center / Shopping, the importance of CRO & Upsells for SEO (and other channels) and ways to prepare for the 2022 Holiday Shopping season.
When you have customers who trust in your business, you will be found to be credible, making them want to do business with you. If you can harness a good level of trust, you will gain greater advocacy, loyalty and engagement from those who chose to do business with you. But at the same time, …
How to Avoid Social Commerce Scams and Build Trust with your Customers Read More »
The adaption of eCommerce has been rising for a while now, but because of the pandemic in 2020, it seems that that adaption rate for it has accelerated it by about five years. Because of that, many social platforms really stepped things up with their eCommerce integration efforts, Each of these platforms are doing their …
Before the COVID pandemic hit in early 2020, we were all able to go out and partake in shopping in brick and mortar stores without a care in the world, but now, almost a year after the start of the pandemic, it’s clear that we have accelerated the transition to e-commerce by years, all thanks …
Strong Commerce For Social Commerce And Digital Shopping Read More »
Shopify made some ground-breaking predictions on the future of retail in 2021 and beyond in their future of commerce report.
With Covid still going strong all over the world, how are companies dealing with the pandemic that is changing the way they are doing business? For Josh Zelman, the Senior Director, Customer Experience at the familiar high street bookstore chain Barnes & Noble, he took the stage (virtually, of course) at Movable Ink’s recent (Re)Think …
Over the past two years, a number of consumer studies that were released found that a significant numbers of smart speaker owners are engaged in “voice commerce.” But, there is a new report that is apparently based on internal Amazon data that indicates something different – smart speakers owners aren’t engaging in voice activated commerce. …
Amazon Internal Data Suggest ‘Voice-Commerce’ Virtually Nonexistent Read More »
Back in 2016, Salesforce purchased commerce platform Demandware, which ended up becoming the basis for its new Commerce Cloud. Salesforce, with its recent closing its acquisition of commerce platform CloudCraze, is now adding B2B to its Commerce Cloud. But there’s more to it than that, according to CloudCraze CEO, Andy Peebler. CloudCraze as another advantage, other …
How Salesforce’s Acquisition Of CloudCraze Expands Its Commerce Cloud Read More »
At the National Retail Federation Show (NRF) in New York City, Salesforce has announced a number of new features for its Commercial Cloud e-commerce platform. For the first time, Instagram is now integrated with Commerce Cloud. This allows retailers to create shoppable posts directly in Commerce Cloud — where they are already managing their commerce sites — …
Salesforce Commerce Cloud Integrates With Instagram, Adds Other Enhancements Read More »
It looks like IBM is trying to get its Jeopardy-winning supercomputer Watson to become a champ at finding the best product or service you are search for. In order for that to happen, Big Blue’s digital marketing division, Interactive Experience (iX), has acquired customer experience provider Fluid’s Expert Personal Shopper (XPS) division. Financial terms of the …
IBM buys Fluid’s Expert Personal Shopper for Watson Read More »