App Search – Whiteboard Friday

Just like with mobile, app search is both growing and changing.  There’s more opportunity than ever to draw customers in at the top o the funnel, as well as retain them at the bottom.  In this episode of Whiteboard Friday, as it’s hosted this week by Tom Anthony and Will Critchlow of Distilled, digs into everything app search related and highlights a future where Google could have competition as the search engine giant.

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