B2B

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Meta Launches New B2B Advertising Audiences In Order To Help Marketers Reach Key Decision Makers

According To Meta, the company has announced a set of B2B targeting audience segments with the intention to provide another way for B2B marketers to reach key decision-makers on all of their app. Th segments have been released globally, and is meant to reach all business sizes, including small, medium and large. The reason for this release …

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20 Key Insights From TopRank’s 2022 B2B Influencer Marketing Report (Infographic)

Before we go any further, we should know what influencer marketing is and what it means in the realm of B2B. As we’ve covered in previous posts, influencer marketing focuses on using important and well-known leaders in the industry that helps to drive a brand message to their own audience, essentially growing the original brand’s …

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SEJ’s Guide To Mastering B2B Programmatic Advertising

Programmatic advertising, to many digital marketers, is something of a mystery. It’s all about blending data science, automation, and machine learning. programmatic advertising can be something of a difficult thing to truly understand. What is Programmatic Advertising? To put it simply, programmatic advertising is the automated buying and selling of digital advertising space. If offers …

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