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Boosted Posts On Facebook And Instagram And What You Need To Know About Them

A view of Facebook's logo May 10, 2012 in Washington, DC.  Social-networking giant Facebook will go public on the NASDAQ May 18 with its initial public offering, trading under the symbol FB, in an effort to raise $10.6 billion.        (Photo credit should read BRENDAN SMIALOWSKI/AFP/GettyImages)

It goes without saying, but it’s important for your business to have a social media presence. With social media, you can draw traffic to your website, which will let you raise brand awareness. But sometimes, simply posting posting free, unprompted Facebook content won’t always work. You will need to use boosted posts.

What’s a boosted post?

According to Facebook, “A boosted post is a post to your Page’s timeline that you can apply money to in order to boost it to an audience of your choosing. This is the simplest way to advertise on Facebook. Boosted posts differ from Facebook ads because they are not created in Ads Manager and don’t have all of the same customization features.

By boosting posts, you will put them at the top of potential customers’ newsfeeds.

If you want to see increased customers and sales, check out this video! We will be covering boosted posts on both the Facebook and Instagram platforms.

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