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This is an example data format for a new custom event that is received and a POST request as JSON sent to your Webhook URL.
{ "trigger": "new", "lead_id": 153928, "user_id": "51497-af17340d-62b8-3044-423f-3dc754e621c2", "lead_type": "Custom Event", "lead_status": "Unique", "date_created": "2016-02-01T14:09:01Z", "quotable": "Not Set", "quote_value": null, "sales_value": 50, "spotted_keywords": "buy,quote", "lead_score": 50, "lead_state": "Completed", "profile": "My Profile", "profile_id": 51497, "account": "My Account", "account_id": 27313, "lead_url": "https://www.whatconverts.com/contact", "landing_url": "https://www.whatconverts.com/", "operating_system": "iOS 12", "browser": "Chrome Mobile 71", "device_type": "Smartphone", "device_make": "Apple iPhone", "event_category": "Lead", "event_action": "New Signup", "event_label": "Click", "additional_fields": { "full_name": "John Doe", "email_address": "hello@whatconverts.com" }, "lead_source": "google", "lead_medium": "cpc", "lead_campaign": "lead generation", "lead_content": "new ad", "lead_keyword": "generating leads", "ip_address": "107.210.21.188", "notes": "This is a new lead!", "contact_name": "Jeremy Helms", "contact_company_name": "Call Tracking Company", "contact_email_address": "hello@whatconverts.com", "contact_phone_number": "+17044695324", "email_address": "hello@whatconverts.com", "phone_number": "+17044695324", "field_mappings": { "Company Name": "Call Tracking Company", "Contact Person": "Jeremy Helms", "Email": "hello@whatconverts.com", "Phone Number": "(704) 469-5324" }, "gclid": "CLibmtmqpNICFcSfGwodQbUAvg", "msclkid": "25d83debf85f146b8f1d66a754c6a56c", "unbounce_page_id": "f8e32bbc-e1a1-2c5b-b4d3-c6289c8e33b", "unbounce_variant_id": "b", "unbounce_visitor_id": "107.210.21.1881565955056416071", "salesforce_user_id": "15228103840", "roistat_visit_id": "wqeOuWjfeIUQdd122casdLK", "hubspot_visitor_id": "5a72d290d2d21865a693f14bcf710fed", "facebook_browser_id": "fb.1.1621529626600.927228660", "facebook_click_id": "fb.1.1621529626598.IwAR1yDeb6_5RRDGD3fTthh9cPoaqhLYYyDFLN-LolvQwaMAPMhGRljDj-POc", "google_analytics_client_id": "1017418163.1594157791", "vwo_account_id": "512835", "vwo_experiment_id": "2", "vwo_variant_id": "2", "vwo_user_id": "D4A14C3EFD6DB2A51749E1A931BE96B44", "duplicate": false, "spam": false }
For additional information on setting up webhooks see Webhooks.
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Choose which calls to track based on which marketing source the caller is coming from.
WhatConverts allows you to pick and choose which forms you would like to track on your site.
Qualify leads based on form-fill details so you can better evaluate lead gen campaigns.