A lot of businesses these days are realizing how good video advertising can be – it can help to increase visibility, engage and convert leads. One great place to place your video ads are on YouTube, which would have an incredible impact for any brand.
YouTube ads allows advertisers to increase their potential in marketing as one can advertise when a user watches or searches for videos – and only pay when they show interest. Therefore, hosting an ad on any viral video or just any other video will certainly earn a great revenue.
Benefits of YouTube advertising:
- It’s is cost effective
- It’s advertising is highly targeted
- It helps you connect with your audience
- YouTube advertising metrics are easy to measure
- It provides fast results
- It can put you in front of billions of eyes
YouTube lets advertisers target specific audiences, behaviors or intentions, which is a great way of making sure you’ve increased your chances of successfully drawing in that conversion.
Over on Search Engine Journal, Lisa Raehsler wrote a column where she focuses on help us getting up and running on YouTube ads using Google Ads.