Advertising

Twitter Is Testing Ads Within User Profile Pages

Have you been using Twitter lately?  If so, you should have been used to seeing targeted ads popping up in their stream.  But how about on their own content?  Re/code has confirmed that a new ad test that displays promoted tweets directly in a user’s profile page. So far, only a small number of logged in …

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Instagram Offers New Clickable Carousel Ads

Today, Instagram has done a big thing in marketing.  The picture heavy social network gave advertisers the ability to link out from Instagram posts for the first time. The ability to do this is just a part of a carousel-based ad unit introduced by Instagram.  This ad format will feature multiple images that gives users …

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The 3 Ad Creative Types Digital Marketers Need To Master

Digital adverting creativity is currently thriving brightly online since it went a dramatic transformation over the last several years. Before, advertisers would use digital ads almost exclusively for direct marketing purposes.  Now, marketers have been able to employ digital advertising to achieve strategic objectives along the purchase funnel. There are three types of advertising in digital …

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Wait, Paid Media Investments Can Yield SEO Value?! – Whiteboard Friday

When you’re in marketing and advertising, you know that at face value, you’re buying people’s time and attention.  After all, isn’t that the idea behind it, to get a product or service in front of others and get their attention? In many cases, it may very well feel as if that’s all you’re doing.  But …

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A Complete Guide To Twitter Promoted Video Ads

It’s been announced by Twitter recently about their broader launch of Promoted Video, which is an in-stream video advertising product.  So far, it’s been in beta since August with a select amount of advertising partners, but now it’s been made available through Twitter account representatives. Promoted Video is part of Twitter’s Amplify program, which was designed to …

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Google Will Retire “Other Interests” Display Network Targeting Feb 17

About a month ago, Google announced last month that “Other interests” targeting on the Google Display Network would be going away.  Originally, this was supposed to go into effect on January 15, but that was pushed back to February 17, 2015. If you are an SEO who has at least one campaign that uses “Other …

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