Business Issues

Facebook Introduces New Policies For Political, Social Issue Ads Ahead Of 2020 Elections

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There has been an update to Facebook’s ad policies for political advertisers and anyone who is running electoral or social issue ads. Introduced on August 28 and applied to ads on Facebook and Instagram, includes new disclaimer requirements for for political advertisers and updates to the company’s list of social issue topics in the US. Here …

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Facebook Marketing API To Get ‘Special Ad Category’ Field For Housing, Employment, Credit Advertisers

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Facebook is adding the same Special Ad Category field that came out for Ad Managers in July to its Marketing API next month. This update is designed for marketers and developers running housing, employment and credit ads, which limits the set of targeting options to keep marketers from running discriminatory ad campaigns. “All developers that want …

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Pinterest Revenue Jumps 62%, Monthly Active Users Reaches 300 Million

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Since going public in April, Pinterest has released its second earnings report, showing that it has generated $261 million in revenue during the second quarter of this year, which is up 62% year over year and almost $60 million more than it earned during the first quarter of 2019. $238 million of that $261 million …

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Rand Fishkin On Google’s Anti-Competitive Practices And More

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In the first video by Barry Schwartz where he interviewed Rand Fishkin on the early days of SEO and his journey and departure from Moz, the two continue the interview in the next video where they discuss his thoughts on Google’s anti-competitive practices. During this video, the two spend time talking about how Google has …

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FTC Slaps Facebook With Long-Awaited $5 Billion Fine For Privacy Violations

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On Friday, July 12, The FTC voted to fine Facebook a record $5 billion for apparent violation of a a 2011 consent decree that required the company to better protect user privacy. This news came from reports in Wall Street Journal, New York Times and AP. The FTC final vote was 3-2. In addition to the fine, …

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Facebook Brings Back Reach Estimates For Custom Audiences

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Facebook is reinstalling reach estimates for Custom Audiences, a tool that allows advertisers to estimate audience size for their Custom Audience campaigns. Back in March of last year, the company removed the tool after researchers at Northwestern University found a vulnerability which made it possible to infer attributes of Facebook users via the tool. “People’s privacy …

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Facebook Warns Pages It Is Downgrading Posts That Use Exaggerated Health Claims To Promote Products

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On Tuesday, Facebook made an announcement that it made ranking updates to its News Feed algorithm. The aim of these updates is to reduce posts that contain exaggerated or sensational health claims, as well as posts that promote or attempt to sell products or services based on health-related claims. “We know that people don’t like …

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Facebook Launches New Market Research App After Pulling Similar App In January

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A new marketing research program called Study from Facebook has been rolled out by Facebook that involves users downloading an app to collect data from their phone. According to the company, the information it collects will go toward product development initiatives. “Market research helps companies build better products for people. We believe this work is …

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Twitter Buys Fabula AI, Machine Learning Start-Up That Can Detect Network Manipulation

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In an announcement made on Monday, Twitter let it be known that it has acquired Fabula AI, a machine learning research company based in London. The Fabula AI team will work alongside Sandeep Pandey as part of Twitter’s research group, which focuses on natural language processing, reinforcement learning, machine learning ethics, recommendations systems and graph deep …

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Class-Action Lawsuit Accuses Google Of Improperly Withholding Refunds For Ad Fraud

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Back in 2017, Google agreed to provide refunds to select advertisers using DoubleClick Bid Manager (it is now called Display & Video 360) where ads were served on sites that had fraudulent or invalid traffic. It was reported that hundreds of marketers were eligible. But, according according to the Wall Street Journal (WSJ), there was …

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