Microsoft

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3 Reasons Why You Should Use Microsoft Advertising For Your Business

When you’re doing PPC, the first platform you think of is Google Ads, and on most occasions, you probably wouldn’t even think of Microsoft as another PPC option. That’s ok, because others forget too. But if you do remember to utilize it, Microsoft Advertising will easily help you reach even larger audiences than what you …

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Microsoft Ads Releases Dynamic Descriptions For Dynamic Search Ads

On February 22, Microsoft Ads recently launched a feature to their platform, something that is surprisingly unique and not seen on Google Ads – Dynamic descriptions for Dynamic Search Ads. Not only can advertisers present dynamic headlines, they can choose to sere dynamic descriptions to Bing users. The following markets that dynamic descriptions for Dynamic …

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Microsoft Ads Releases Dynamic Descriptions For Dynamic Search Ads

On February 22, Microsoft Ads recently launched a feature to their platform, something that is surprisingly unique and not seen on Google Ads – Dynamic descriptions for Dynamic Search Ads. Not only can advertisers present dynamic headlines, they can choose to sere dynamic descriptions to Bing users. The following markets that dynamic descriptions for Dynamic …

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The New UniveRSAl Search Ad Type: Microsoft Ads To Only Support Responsive Search Ads

On this episode of Marketing O’Clock, here are the things they discuss: Microsoft announces that it is following in Google’s footsteps and is depreciating ETAs, making RSA’s the only ad type. Google announces that it will be moving to a first-price auction model, and also unveils the new Analytics 360. The Marking O’Clock team breaks …

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Multimedia Ads Arrive in Microsoft Advertising

In this episode of Marketing O’ Clock, Microsoft announces a new responsive ad format for search called Multimedia Ads. Google rolls out the cleverly named July 2021 Core Update, and some data indicates that TikTok is well on its way to world domination (of video platforms). Plus, Facebook announces a new thread option that will …

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Updated Phrase Match Will Roll Out To All Languages In July

Back in February of 2021, Google announced that they would begin rolling out changes to phrase match and broad match modifiers. With that roll out complete, advertisers could reach people with the following keyword match types: Exact match for precision Broad match for reach Phrase match and broad match modifier for a balance of both …

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Microsoft Advertising Will Treat Phrase Matching The Same Way Google Ads Does

According to an announcement by Microsoft, phrase matching will be expanding by the middle of May to include broad match modifier traffic. Google chose to announce the same thing for their own search engine earlier this year. The reason why Microsoft chose to do the same thing as Google is to make adoption as easy …

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Microsoft Teases Flyer Extensions And Customer Match

During Microsoft’s monthly roundup of recent product announcements and updates, the company teased something they call flyer extensions. This new type of extension will display more product promotions in your ads and is currently available to advertisers in the US. Also, customer match will roll out in the coming months, and will let advertisers to …

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Microsoft Proposes A Method To Automatically Submit URLs From WordPress To Search Engines

Over at Microsoft Bing, The Principal Program Manager, Fabrice Canel, put in a feature request to WordPress that allow the CMS to push new and updated URLs directly to search engines. According to Canel’s proposal, ““Today, we propose integrating in WordPress Core the ability to notify not only Bing, but also all participating Search Engines, …

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