Spend Projections

Google Q1 Earnings Offer Hope Ad Slump Won’t Be As Bad As Some Expect

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On April 29, Google reported Q1 earnings, which beat analysts’ revenue expectations that were partially moderated by the COVID-19 pandemic. Google announced $41.16 billion in revenue compared with the $40.3 billion expected. Ruth Porat, the CFO of Google’s parent company, Alphabet said “Performance was strong during the first two months of the quarter, but then in …

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NRF Says 70 Million Consumers Will Shop Online During Cyber Monday, Predicts Online Holiday Sales Up 14%

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The National Retail Foundation (NRF) reports this year’s online holiday sales are expected to have an increase of 11% to 14% over last year. If this is true, holiday sales will bring in somewhere between $162.6 billion and $166.9 billion. This is more than 16 billion over 2018’s holiday e-commerce revenue in the US. Compared to …

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Amazon Continues To Chip Away At Google’s Search Ad Dominance

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In terms of search advertising in the US, Google is, by far, the biggest player out there. But, there are others who are chipping away at that lead, including Amazon. According to estimates released on October 15 by research firm, eMarketer, Amazon’s share of the search advertising market is expecting to grow as Google’s shrinks …

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Amazon Now 3rd Biggest Digital Ad Seller In US

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According to the latest prediction from research firm eMarketer, Amazon is set to surpass Oath and Microsoft to becoming the third largest digital ad sell in the U.S., just behind Facebook and Google.  eMarketer is also predicting that Amazon’s ad growth is going to more than double this year. The research firm notes that the change …

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Report: US Advertisers Spent $17.6 Billion On Digital Ads in Q3

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According to IAB data that was released recently, US advertisers have spent $17.6 billion on digital ads in Q3.  According to the organization, this was “the highest third quarter for digital advertising spending on record, and represents a 20 percent increase over the same time period in 2015.”  It even represents a 4.3 percent sequential increase of the …

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Black Friday Report: Retail Search Ad Spend Shifted From Text To Shopping Ads On Desktop

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At this point, shopping ad growth has continued to cannibalize text ad spend on desktop.  Retail spend has gone from paid search text ads to paid search shopping ads on desktop this Black Friday weekend when compared to last year.  This came from an AdGooroo report, which is a Kantar Media company, based on analysis of …

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Report: Spending On Corporate Websites Exceeds TV, Mobile Growing Fastest

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The research firm Outsell has released their Annual Advertising and Marketing Study.  The study is based on a survey of marketers that outlines both traditional and digital media spending trends for 2016.  The data was pulled from an online survey of 1,500 B2B and B2C  marketers in the US.  The study also spans 36 categories. According to the …

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