Social Media Marketing

UK Ad Watchdog Says Oreo & YouTube Stars Violated Disclosure Standards

When you see a commercial on television where a celebrity telling you to buy some new product, you know they were paid to do it.  It’s pretty obvious.  But when you see a famous Youtuber showing some product on their channel videos, i’s not clear whether or not they are using the product because they …

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Report: Facebook Targeting Professionals With Secret “Facebook At Work” Product

According to the Financial Times, Facebook has been working on a corporate offering product that can compete in the estimated 1 billion dollar space. Based on what FT has said, this service would look similar to what Facebook looks like now, with groups and newsfeeds and the like, but there would be no personal updates. …

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Facebook News Feed Will Throttle Pages’ “Promotional” Posts

As of last week, it seems that Facebook has taken some more steps in tweeking their News Feed to focus more on businesses and using Facebook as a marketing platform.  As of the 14th of this month, users will see fewer “promotional” posts from Facebook Pages starting in January. In case there was any confusion …

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Though People Trust Other Consumers Most, Brands Still Have A Role To Play

Aside from the marketing efforts of businesses and brands, word of mouth is pretty important.  After all, that’s the point of good business products and services being marketing well.  Get the word out to a number of people, and then when they favor those products, they will spread the word to friends and family.  This …

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Is The Company Claiming Credit For #AlexFromTarget Really Behind It?

As I was hunting around on Google+ for something interesting, I can across a post about a teen from Kensington, UK who snapped a picture of an unknown good-looking kid who was working at a Target store which quickly took off as a trending sensation online. If you don’t already know, but the young fellow …

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The Role Content Plays In B2B Social Selling

When you’re working to get the word out about your B2B business, you need to find a way that you can do it as effectively as possible, all while keeping within your budgets.  Anybody who hasn’t lived under a rock and knows anything about the internet could tell you that you should be using social …

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