Retail

Buy On Google Has Gone Commission Free And Will Allow Checkout Using Shopify and PayPal

The Google Shopping tab was opened up earlier this year, and now Google is opening up Buy On Google with commission-free access. What is Buy On Google? Basically, it’s Google’s native checkout from product listings. With this integration, merchants can streamline order management and payment, including PayPal and Shopify. If a user buys something through …

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Google Assistant May Start Calling Businesses To Confirm In-Stock Inventory

Soon, Google Assistant/Duplex could actually call local businesses to check for inventory availability. First noticed by Android Police, the notification appears on a support page mostly about appointment booking through Duplex: “Google Assistant will only call you when a customer wants to book an appointment or when it needs to check your business hours or the status of …

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The Data Problem In Google Smart Shopping Campaigns

Standard Shopping an standard campaigns give merchants various degrees of control and flexibility when advertising on Google’s platform. Advertisers need to know about the limited insights inherent to Smart Shopping campaigns, and even what the metric provided convey. During the Google Shopping session of Live with Search Engine Land, Mike Ryan, product management lead at …

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Google Assistant’s ‘Confirm With Voice Match’ Gives New Meaning To ‘Contactless Payments’

A new “confirm with voice match” payments feature has been introduced into Google Assistant for smart speakers and displays. This feature can be enabled on an iPhone by opening the Home app. You then tap your image in the upper right and then select assistant settings, then choose payments and toggle on the “confirm with …

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Blogging for Shopify: A unique SEO approach

A really common opportunity that people see for Shopify stores is creating blog content for SEO. Most of the time, Shopify sites are targeting keywords with informational intent with transactional pages. These types of sites usually create a discrepancy between what content it has and what Google is “willing” to rank. This means that the …

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E-commerce Is Booming According To Three Reports

Retail sales are facing the steepest decline ever recorded, as they are down 8.7% in March. In April, e-commerce has been seeing unprecedented growth, which has been aided in part by government stimulus payments. Data has been released by Adobe, Shopify and PayPal over the past week, each reflecting the scale of e-commerce gains and …

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Shopify merchants Now Can Quickly Turn Their Catalogs Into Shoppable Pins

The dedicated Pinterest app in the Shopify app store allows merchants to upload their product catalogs to Pinterest. The app will automatically update products for Product Pins on Pinterest daily, and add tagging to be able to track and measure performance. Users will also have an ads interface that allows them to run promoted Product …

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Google’s Got A New Shopping Ad Test — And It’s Different

A format-blending Shopping as test is being run by Google that we could consider pretty interesting. SEMrush spotted this Shopping ad test on May 7th. As you can see from the following tweet and screenshot, the product listing ad (PLA) for Body Candy Body Jewelry is accompanied by a text block blue it with a blue …

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Google ‘Rising Retail Categories’ Tool Exposes Fast-Growing Product Searches

Consumer behavior has changed dramatically ever since the start of the COVID-19 lockdown began. Needs-driven spending has been replaced discretionary spending and online shopping has supplanted in-store buying. As local economies and retailers begin opening back up, this could change again. With the pandemic, Google says that product search is an area that is always …

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Shopify Launches Post-COVID POS, Yelp Rolls Out Omnichannel Tools For SMBs

For years now, omnichannel has become a buzzword in the retail industry and has been somewhat synonymous with digital transformation. Now, there is more urgency as traditional merchants need to place more emphasis on technology, e-commerce and integrated online and offline during COVID-19. Shopify has launched  an update point-of-sale (POS) system for the post-COVID retail …

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