Google Will Suspend Merchant Sites Who Show Higher Prices In Checkout

In an announcement by Google, the company will begin to enforce its policy of requiring merchants to display the price of an item starting from the e-commerce page through the checkout process in the cart on April 6 of this year. If the price that’s displayed in the checkout is higher than the landing page, your account can end up getting suspended.

According to Google’s guidelines, which can be found over here, says that “People expect to pay the advertised price for your products. If the price of a product advertised in a Shopping ad or free product listing is different from the price shown in a customer’s shopping cart, that could create a negative experience for the customer and could result in the loss of a sale.”

Google has set up requirements for business owners to follow:

“The price of your product should be consistent throughout the checkout process, not just between the product feed and your landing page. The price shouldn’t increase at checkout. It may, however, be lowered after the product is added to the cart if a promotion is added.”

Google will review, and enforce price accuracy between your landing pages and the Merchant Center product data. The price accuracy will be enforced at checkout. If a violation of this occurs, then “you will receive a 28-day warning to resolve these mismatches, otherwise your account will be subject to suspension at the end of the warning period.”

Source – Search Engine Land

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