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Google Utilizes Augmented Reality So Users Can Try Cosmetics Before Purchasing

A new digital “try it on” experience is being launched by Google for some cosmetics-related searches. The company announced that this will include augmented reality so users will be able to see what the cosmetics would look like before making a purchase.

Google said:

“If you’re shopping for beauty products, it’s difficult to make a decision on such personal items without trying them on. Say you want to know how sheer a lip gloss is, how much pigment is in an eyeshadow or what a product will look like on your skin tone, it can be difficult to understand these things without seeing the products up close. 

To make it easier for you to answer these questions from home, we’re working with data partners ModiFace and Perfect Corp to help you better visualize thousands of lipstick and eyeshadow shades from your favorite brands like L’Oreal, MAC Cosmetics, Black Opal and Charlotte Tilbury. Now, when you search for a lipstick or eyeshadow product, like L’Oreal’s Infallible Paints Metallic Eyeshadow, you can see what it looks like on a range of skin tones and compare shades and textures to help you find the right products.”

When a users searches for particular eyeshadow or lipsticks on the Google app, some knowledge panels might have a swatch of shades, which can be viewed on a variety of models with different skin tones.

If this isn’t enough for the user, they can also try the products virtually. The cosmetics will be applied to your face through your mobile device’s front-facing camera using augmented reality.

Source – Search Engine Land

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