Retail

Amazon Retiring Product Ads, Offers New Text Ads As Alternative

If you’re an Advertiser who uses Amazon Product Ads, you’re in for a disappointing surprise.  Soon, you’ll have to figure out some other way to get your products in front of Amazon shoppers. More than likely, this may not be the first time you’ve heard this news, as Amazon has already begun notifying advertisers that …

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Tips To Ensure You’re Prepared For The 2015 Holiday Retail Season

Considering that it’s August, and we’ve been enjoying the sunshine and overall summer weather, it’s hard to believe that the holiday retail season is creeping up on us.  After all, it’s only August, right? But when you put everything into perspective, we don’t have a lot of time to get things ready from a marketing point of …

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Commerce Is Coming: Facebook To Test Shopping Within Pages

All of the people who are even partially into the world of the internet knows what Facebook is.  Facebook is a social network that allows people to stay in contact with friends and family, as well as stay on the forefront of the news that they are interested in.  But people will now visit Facebook…to …

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Appeals Court Finds Potential For Confusion In Amazon’s Product Search Results

It looks like there is a trademark lawsuit that was brought against Amazon.com that is heading back to the courts after the plaintiff won an appeal today in the 9th Circuit Court of Appeals. According to a report by Geekwire, the suit concerns the way Amazon is showing search results for products that it isn’t carrying. …

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How Does “Listening” To User-Generated Content Leads To E-Commerce Sales?

Content is where it’s at.  This is the case everywhere in the marketing arena, such as e-commerce, search or social media.  Brands have to build meaningful experience for their consumers that give them a unique value if they want to capture and retain their attention in today’s market.  This is where content comes in.  Content …

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Report: Conversion & Add-To-Cart Rates Have Been Declining For A Year

According to a report from Monetate, it looks like both conversion rates and add-to-cart rates have been falling over the past year, with the exception of a fourth quarter holiday bump. In the report, which analyzes a random sample of more than 7 billion online shopping experiences using “same store” data across each calendar quarter, …

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Amazon Gets Visual With Stream, A Pinterest Style Shopping Experience

As online shoppers go, it looks like we’ve made quite the move towards a more visual experience.  Since this is the case, it seems that Amazon, the industry’s largest name, has taken notice of this trend.  Taking this trend into consideration, Amazon has come out with a new feature called Stream, which is a visual …

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Amazon Goes After Sites Selling Fake Reviews: Files Lawsuit Against Buyazonreviews.com

Fake reviews are never really a cool thing with people or businesses.  They can purposely mislead individuals and cause a mistrust with the businesses connected to them. Amazon has decided to take the battle against fake reviews all the way to the courts.  The giant online business has filed a lawsuit yesterday in Seattle’s King County …

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Google Appears To Be Ready To Take On Retail Stores

It looks like there is something large brewing underneath the surface of Google (when isn’t there?) and it’s pretty ambitious.  Google seems to be working on their own retail strategy. Even though Google has done “pop-up stores” during the holidays, as well as branded areas within stores such as Best Buy, Google is considering opening …

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