There are millions of active websites you can find on the internet, and if you’re a business, many of them will become your competitors. The simple fact is that competition is exponentially increasing as we speak.
Because of that, it can make anybody want to run and not have to face all this competition, but there are ways you can find your courage and face it head on. One way is through the use of traffic estimator tools. With this tool, you can learn about your competitors and benchmark your marketing strategy and website traffic against theirs to do better than them.
Estimated website traffic data can be used for specific purposes, like SEO and PPC intelligence tools. You can use them to discover trending and comparison data, so long as you are careful which competitors you use on it.
Corey Morris has an article you can check out where he talks about six ways you can use website traffic estimator tools in your SEO and marketing strategies.