Are you struggling to get in front of your Twitter audience? In that case, you may want to try a different way of doing it – competitor targeting.
But what is competitor targeting?
Competitor targeting is when you use any sort of tactic that identifies any specific competitor, and then targets their audience and customers. Let’s think of it using your competitors advantage against them.
It’s important for a business to consider looking into their competitor’s audiences because it’s the best way to keep up with them. You don’t want to get left behind while they take a larger share of your industry. After all, in business, competition is going to happen, so you might as well use it to your advantage.
This tactic can be used as a highly effective strategy to boost your efforts on social platforms like Twitter to smash through your objectives. By tapping into the right audiences, you can amplify your results, which means you’ll see a better and more cost-effective campaign in the end.
Anna Sonnenberg wrote up an article on how you can target your competitor’s audiences on Twitter over on Social Media Examiner, so you might want to check it out if you want to use your competitor’s own against them!