Soon, we will see Gen Z become the most influential consumer segment, as they were born between the years 1997 and 2012. That means they will bee anywhere from 10 years old to 25. The older part of Gen Z may already be part of your target audience, and you may or may not even know it.
No matter the age of this generation, they are already influencing spending habits in a big way, and it looks like we’re geared up to never look back.
Because of this, the business landscape will be different compared to how we are used to seeing it. Your marketing approach will have to change to accommodate new behaviors that come from this newer generation. If you haven’t taken them into account by this point, then you need to change your tactics fast, or else you’ll be quickly left behind.
If you want some insight on how you can adjust your business tactics to take Gen Z into account, just look at the overview created by from Rave Reviews (via Now Sourcing) where they look at key Gen Z consumption trends, and what they mean for marketing and ad planning.
Check out the full infographic below.
Source – Social Media Today