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Peg Fitzpatrick has been a high-profile marketer for years. She gets pitched a lot. And she works with true business celebrities who are getting pitched while you’re reading this sentence. Peg knows what works and what doesn’t. We’re going to ask her how to approach influencers in ways to can build relationships. She’ll also give …
Revelations of fake followers, fake engagement, and low ROI have rocked the influencer marketing world, and threatened to destroy what not long ago was one of the precious darlings of online marketing. In this episode of the popular Here’s Why digital marketing video series, Mark Traphagen helps you understand what went wrong with influencer marketing, …
You Need to Find the REAL Influencers: Here’s Why Read More »
It’s one thing to get an influencer to mention your brand or product. But an even bigger win would be getting them to create content for you, putting their name and reputation on your own site. But how could you ever make that happen? In this video from their popular Here’s Why digital marketing series, …
Getting Influencers to Write for You: Why They Will (or Won’t) Read More »