Content & Writing

Is It Really Time To Get Ready For The Holidays Again? (Yes, Really!)

Is it really time for the holidays again?  It seems like we just got through that time of year already!  It’s only 10 months until the holidays are upon us again.  In 9 months, the the craziness that comes with filling the bottom of the tree with gifts and colored boxes will begin. Back in …

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What Are Some Of The Essential Search Trends That Will Impact Online Revenue In 2016

SEO – SEO always changes, and my how it’s changed during 2015.  Rather than producing content for the sake of creating content, the trend has moved over to using search and social data to help guide content creation.  This is an important aspect of boosting engagement for brand so that it can help their content attract the …

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Study Shows 29% Of Sites Face Duplicate Content Issues & 80% Aren’t Using Schema.org Microdata

Recently, Raven Tools conducted a study that has uncovered some major on-page elements that are being overlooked.  One of the biggest offenders that was pointed out in the study was duplicate content.  The results have identified that 29 percent of websites have duplicate content, and 80 percent of websites don’t use microdata. For more detail on …

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If You’re Thinking About Launching A WordPress Site, Here’s What You Need To Know About SEO

Creating a website and content for it can be pretty challenging to get off the ground.  Luckily though, there are services that are available to use to make website creation much more simple.  One such service is WordPress, which is the most widely used content management system (CMS) in the world.  These days, roughly half of all …

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How To Manage Your Old & Outdated Content

There are likely a lot of webmasters and site owners who were hit by Panda, and have desperately been asking for a refresh for ages that could help them get back on their feet.  Google announced last month that they’re rolling out Panda 4.2 over a number of months.  This will be the first time in …

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What Do You Do When Your Content Marketing Fails To Improve SEO Performance?

In these days of online marketing, what’s one thing that seems to be getting a just a ton of hype?  In short, we’re talking about content marketing.  According to the Content Marketing Institute (CMI) and MarketingProfs, at least 86% of B2B marketers and 77% of B2C marketers have engaged themselves in content marketing. Content marketing is the next big thing …

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Planting The Seeds For An Evergreen Content Strategy

If you’ve never heard of the term ‘evergreen’ when it comes to SEO, basically it is the content that stands the test of time.  With evergreen content, regardless of how long the content has been around, there is still people searching for it and it still gets plenty of constant traffic.  It gets plenty of social …

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How Can The 100 User Model Change Your Approach To On-Page SEO?

During the SMX Advanced show, there was a session called Periodic Table of SEO Ranking Factors, and during this session, a discussion took place between Cyrus SHepard, Marcus Tober and Eric Enge that focused on how much the search landscape has been changing over the years.  As they spoke, Eric noticed that there were certain themes that made …

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What To Do When Your Link Building Campaign Fails

You’ve spent countless hours creating your link building campaign, and you have high hopes that it’ll be successful and bring in a lot of new customers.  You have the perfect content, you’ve identified all the people for outreach, sent the word via email and social media.  After laying down all that hard work, you wait …

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