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A new ad unit is being launched by Reddit and will be familiar to those who have seen Twitter’s takeover ad in the ‘trending’ section. This ad unit, called Trending Takeover, offers brands the ability to be prominently displayed in Reddit’s ‘Popular’ feed. Reddit says its Search tab and Popular feed are the two most …
Reddit Launches a Twitter-like Ad Unit: Trending Takeovers Read More »
Reddit’s deepfake policy Recently, Reddit joined the growing collective of platforms pushing back on deepfakes and other forms of manipulated media. The company updated its community guidelines to ban the use of deceptive impersonation within its app, including the use of deepfake content. According to the update, “Do not impersonate an individual or entity in a misleading …
Reddit Issues Its Own Anti-Deepfake Policy, Instagram Adds New Options To Boomerang Read More »
If you’re a marketer, Reddit can be more than just a tool to while away for your lunch. The site is a huge forum that contains more subreddits than you can imagine. It has almost any topic you can imagine, as well as new content ideas that are just waiting for you to discover. In …
Mining Reddit for Content Ideas in 5 Steps – Whiteboard Friday Read More »
Reddit reported 330 million monthly active users (MAU) on its platform last year, but this year, the company’s 2019 trend roundup reveals that number has grown by 30%. That means that 100 million more monthly users have been added since 2018. With this kind of growth, Reddit now has more monthly users thatn Twitter (321 million) …
Reddit Reports 30% Increase In Monthly Active Users, Eclipsing Twitter And Pinterest Read More »
On Wednesday, Reddit announced that its cost per click (CPC) ads now include an App Install campaign objective. Seven new attribution reporting providers has also been added to its list of available third-party integrations, along with updated tracking capabilities for its Conversion Pixel. Since introducing CPC ads less than a month ago, the ad product will now include …
On January 9, Reddit announced that it named Shariq Rizvi as vice president of ad products and engineering of the company. Rizvi will be leading Reddit’s monetization and ads product team, as well as report to Steve Huffman, the CEO of Reddit. Rizvi, who was most recently the co-founder and COO of Netsil, which is …
Reddit Hires Former Twitter Ad Team Director As VP Of Ad Products, Engineering Read More »
It’s been a year since Reddit launched native video, and since thing, Reddit is reporting it is seeing more than a billion video views per month on average. The platform says it has experienced a 38 percent growth in native videos since the start of the year, with advertisers seeing higher conversion rates and more engagement with video …
Reddit announced last year that it was undertaking its first major redesign in over a decade. According to Reddit’s CEO and co-founder, Steven Huffman, there was a variety of goals that had been attached to the project. The chief goal was to decrease the bounce rate of first-time visitors and lift the amount of time …
In an announcement on Wednesday, Reddit rolled out its native ad placements to the Reddit Android app. This roll out follows the native ads that came out for the iOS app last month. The Android Promoted Post user experience will mirror the one existing for iOS. Not only are comments enabled, native ad placements even features both upvotes …
Reddit’s Native Ads Are Now Available In The Android App Read More »
Reddit is now making it easier for brands to manage their presence on the platform. The company made a deal with Sprinklr, the social marketing platform, to make it easier for brands to use Sprinklr to publish comments to Reddit’s topic-based forums, or “subreddits,” as well as to manage the private messages received from Reddit …
Reddit Now Lets Brands Publish To Subreddits, Manage Private Messages Thru Sprinklr Read More »