PPC is one of those aspects of SEO that can be quite a challenge. The concept around PPC is simple enough – bid on certain placements and if you “win,” then your ad will be shown to the right user. If they click on it, they’ll be taken over to your designated landing page for a chance to convert.
Of course, the execution can be a bit more difficult. There are a lot of businesses out there who have become frustrated with PPC because they spend a good deal of time and money without really seeing any results. If you are having a hard time coming up with something that’ll work, you aren’t alone.
It’s easy to fall into a PPC rut, but in this installment of Search Engine Journal’s Ask the PPC, they cover how you can be more focused on how to think creatively than specific tactics.
The question asked:
What is an unusual way you have found success with PPC? I guess to clarify, how cna we think outside the box with PPC in fun and different ways?