PPC

Bing Ads Auction Insights Now Available Globally

Auction Insights, the Bing Ads tool which lets advertisers compare performance to other advertisers on the platform, and first launched in the U.S. back in November, is now available in all markets. You can find Auction Insights in the web interface from the Campaigns page under the Details drop-down menu.  You’ll be able to get reports at …

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Use “Micro Leads” To Solve Your Mobile SEM Problem

It was forecasted by Marin Software last year that mobile would “account for 50% of Google paid search clicks” by the end of 2015.  With about 12 months to go, a surprising few advertisers have mobile paid search programs that are actually flourishing. The big question is, “why are advertisers doing as well as they could be?”  Most of …

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AdWords Scripts For Every Level: Part 3, Advanced Tips For Unleashing The Power Of Scripts

After three days, we have finally been able to reach the climax of the Search Engine Land AdWords Scripts series by Ginny Marvin!  We find that the third and final AdWord Script series with and advanced level post that provides some times for more advanced users.  Here are the links to the first to parts if …

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Why You Need To Make Dynamic Copy An Integral Part Of Your 2015 PPC Strategy

Now that we are fresh from Christmas day of 2014, we realize that advertisers and searches are having a bit of a burn out when it comes to ads.  Some would call it suffering from ad fatigue.  One of the reasons why everybody seems so burnt out all boils down to the state in which …

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Google Overhauls AdWords Editor: Version 11 Released Globally

Google has officially released a fully-redesigned version of AdWords Editor yesterday (December 10th) that now supports several of the bulk editing features that have been added recently added to the web interface.  The update also introduces new functionality to the desktop tool as well. The news was announced during a livestream, which was hosted by AdWords …

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Bing Ads Updates Campaign Planner Tool For Search Trends, Keyword And Competitive Research

Bing Ads released its Campaign Planner tool back in September, which includes vertical and product trend data, keyword research and competitive insights.  Now, this week, Bing Ads released the first update to the tool.  If you’re still unfamiliar tot he tool, you can check it out by finding it under the Tools menu in Bing Ads. If you …

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Bing Ads Adds Competitive “Auction Insights” To Web UI

In Bing Ads news, it is possible for advertisers to now find competitive auction data in the web interface.  Auction Insights, which was launched earlier this year in Bing Ads Intelligence, is available from the Campaigns page on the web.  You will be able to find Auction Insights at the campaign, ad group and keyword …

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