Marketing Tools

Vimeo Create Launches To Give SMBs Access To Video Marketing Tools

Vimeo Create, Vimeo’s marketing platform, has finally been moved out of beta to offer SMP marketers a full suite of video marketing tools. Included in the platform are: Video creation tools “Smart” editing features Unlimited stock video and photo content The ability to automatically tailor videos for individual social platforms (“creating videos in every format and …

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Twitter Buys Stories App Developer Chroma Labs. Could Twitter Stories Be Coming?

Twitter has purchased Chroma Labs, who is responsible for the Chroma Stories app. The app is a short-form video and photo creation tool that offers Stories templates and filters that is meant to create Stories on various social sites. It has been confirmed by Twitter that the team behind Chroma Labs will be joining Twitter’s …

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LinkedIn Sales Navigator Adds Features To Streamline Workflows

On February 12, LinkedIn rolled out a number of features for Sales Navigator, which will make it easier to add leads from sales prospects to Salesforce, share content within a Sales Navigator account, get alerts when a company account shows signs of growth, and more. Users of Salesforce can now add contacts to their Salesforce …

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Pinterest Shopping Ads Gain Momentum As Company Revenues Top $1 Billion In 2019

On January 7, Pinterest reported revenues have reached $400 million for Q4 of 2019. This is a growth of 46% year over year, which exceeded analysts’ forecast of $371.2 million. The company’s annual revenue surpassed $1 billion, reaching $1.14, which is an increase of 51% over 2018. Global monthly active users (MAUs) grew 26% year over …

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GoDaddy Buys Content Creation App Over, Plans To Integrate Features Into Its Product Suite

On January 29, GoDaddy announced that it acquired Over, a mobile app designed for SMBs and entrepreneurs that lets them quickly create content for social media platforms, email and websites. According to a company spokesperson, the capabilities provided by this app will be integrated into GoDaddy’s Website + Marketing platform in the future. Even though the …

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Brightcove Launches All-In-One Video Campaign App

Cloud solution for managing and monetizing video content, Brightcove, has released Brightcove Campaign, a video campaign app that allows marketers to create, manage and analyze their video demand generation campaigns in an all in one tool. This solution includes analytics and benchmarks that let marketers compare their campaigns to industry standard. It provides optimization tips, …

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LinkedIn User Rate To Grow Faster Than Expected Through 2023

According to a report from research firm eMarketer, LinkedIn is growing faster than expected. The number of monthly US adult users in 2019 increased by 8.8% year over year, which is up from eMarketer’s previous estimate of just over 7%. These numbers are from an updated membership data from parent-company Microsoft and other sources. Although there was a …

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Twitter Launches Promoted Trend Spotlight – A New Takeover Ad Unit In The Expore Tab

On January 7, Twitter announced the launch of a new takeover ad unit called the Promoted Trend Spotlight. First started testing in 2018, the format allows advertisers to take up “premium real estate” in the top section of Twitter’s Explore Tab. Just like Twitter’s Promoted Trend ads, the Promoted Trend Spotlight supports 6-second videos and gifs …

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IBM Launches New Predictive Ad Solution For Campaign Creative Elements

The “Advertising Accelerator with Watson,” a predictive ad solution, has been released by IBM. It uses AI to determine which creative elements will deliver the best engagement for specific audiences and help identify new audience segments opportunities. The solution can even analyze campaign results based on the creative and audience perspective. It has been built on …

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