Marketing Tools

42 Percent Of Programmatic Buyers Still Get Reporting In Spreadsheet Attachments

Even though programmatic has had its advantages when it comes to the buying and selling of digital advertising, buyers says that reporting from ad exchanges often don’t keep the pace that they like. There is a survey of major programmatic buyers and DSPs by Meatamarkets, who provides analytics for programmatic advertising, that states that 42 percent of respondents …

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Bitly Gives Brands A Way To Deep Link To Mobile Apps

It looks like the URL shortening service, Bitly, has announced today that it’s offering brand marketers a way to drive more consumers to their mobile apps by going deeper into mobile. This new feature that Bitly has come up with, called Deep Links, gives Bitly enterprise customers the ability to create links that send mobile …

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