Analytics

BlueVenn Adds Native Email Component To Its CDP Platform

BlueVenn, a customer data platform, is launching an email component to its platform. With this new component available, users will have the ability to create email marketing campaigns without using an external email solution that integrates with the CDP platform. “Email is still a batch and blast marketing tool, disconnected from other online and offline …

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Jumpshot Redux: Hitwise Is Shutting Down

After 20 years of operation, Hitwise, a company that collects consumer data from numerous sources, is shutting down.According to the vague statement that the company gave on its website, citing “events outside of our control.” According to Hitwise, it was called an “unexpected turn of events.” There seems to be some unconfirmed speculation that Hitwise might …

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How Google, The Digital Marketer, Is Adapting To Cookie Restrictions And Data Privacy

Google does a lot of things, not just search engine stuff that it did back in the day. It’s a marketing platform, a digital marketing company, and it even sells hardware, software, services and smart-home products as well. Despite this, Google is having to deal with the same privacy data constrained challenges that every digital …

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Adobe Announces General Availability Of CDP, Updates To Experience Platform For Improved Personalization

In an announcement, Adobe said that the general availability of real-time customer data platform (CDP) features, new goverance capabilities and new cross-channel personalization. These updates will let users pull together customer data from across the enterprise in real-time. Delivering a consistent customer experience across all interactions and touchpoints can be pretty difficult for marketers. Marketers …

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Verizon Media Policy Shuts Down Bot-Controlled Inboxes From Reporting Data

As things continue to shift in favor of user privacy, inbox providers have been updating terms of service and policies in an attempt to provide more security and transparency to users. Email service platforms and deliverability providers have been feeling the effects of this change in policies and are trickling down to email marketers who …

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Shopify To Roll Out Shopify Email To Merchants

E-commerce platform Shopify has announced the launch of its newest marketing app extension, called Shopify Email. This extension allows Shopify merchants to create, execute and monitor email marketing campaigns natively within the platform. These brand new capabilities are expected to be available to Shopify merchants beginning in early 2020. Shopify launched Shopify Marketing in 2018 as an …

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TapClicks Acquires Client Reporting Platform Megalytic

TapClicks, the marketing intelligence, analytics and workflow management platform, has acquired Megalytic, an automated client reporting and dashboard provider. TapCicks is a a unified data solution for advertisers, agencies, brands and media companies with connectors to marketing and advertising platforms (like Google Analytics and Facebook Insights). Now, the company can integrate its data connectors into …

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Email Deliverability Platform 250ok Adds Google Postmaster Tools Integration

Email analytics and delivery platform, 250ok, has integrated Google Postmaster Tools data into its solution. It is able to pull in Google Postmaster data from Gmail across multiple IP addresses and sending domains for deliverability analysis via an API. Google Postmaster Tools, launched in 2015, is a resource for high volume senders to analyze email performance and …

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Adobe Adds Customer Journey Analytics, Designed To Be Accessible To All Marketers

Adobe released its Customer Journey Analytics as part of its Adobe Analytics platform. This new offering is powered by Adobe Experience Platform, and is being touted as an easy to use interactive analytics interface that allows “anyone in an organization” to work with data, not just data scientists. “From the start, the team developed the Customer …

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Only 50% of Consumers Believe Search Results Provide Accurate Information About Brands

Based on new research on the expectations of consumers searching for brand information has found that about half feel that information in search results is accurate. And what’s more, consumers are holding brands as the ones responsible for inaccurate information, despite when it appears outside of a brand’s official channels. The findings of the research …

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