How Do Session Work In Google Analytics?

Google Analytics supports a lot of important work, such as market reports and investment decisions. It’s important to know how this data works.

In this Best of Whiteboard Friday, Tom Capper tells us how the sessions metric in Google Analytics works, and the many ways that it can have unexpected results. Not only that, Tom will tell us how sessions affect the time on page metric.

Note: This video was recorded in 2018, but still applies to today.

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