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When it comes to marketing, automation and machine learning have a ton of potential in our work. Despite how useful these tools are, many people don’t have access to them since these folks don’t have much experience, if any, in coding. If you’re lucky, you’ll have at least one or two people on your team …
How Do You Show Lighthouse Scores In Google Sheets With A Custom Function Read More »
As things continue to shift in favor of user privacy, inbox providers have been updating terms of service and policies in an attempt to provide more security and transparency to users. Email service platforms and deliverability providers have been feeling the effects of this change in policies and are trickling down to email marketers who …
Verizon Media Policy Shuts Down Bot-Controlled Inboxes From Reporting Data Read More »
With the Real-Time report in Google Analytics, users can monitor website activity as it actually occurs on your website or app. The report is constantly getting update, while the website activity is reported only a few seconds later. This can give marketers immediate real-time data that can provide unique and valuable insight. There are a number of …
How To Capitalize On The Competitive Advantage Of Real-Time Data Analysis Read More »
I’m sure that a number of you knows about the EU’s new consumer data privacy law, the General Data Protection Regulation (GDPR), which went in to effect on May 25, 2018. With this regulation now in place, all businesses that handle personal data about EU citizens are required to follow strict guidelines for the collections, use …
Answers To Email Marketers’ Niggling Questions About GDPR Read More »
For a while now, for the last 15 years in fact, we’ve been using social data wrong. We tend to think that since social marketing programs create lots of social data, social programs and social data should fit together. The fact is, they don’t. Social data doesn’t prove social success. And yet most marketers use engagement …
We currently live in the data-driven age, and marketers can’t afford to be analystics-agnostic anymore. Without analytical sensibility, data-driven insights are hard to come by. Those marketers who have become the most successful are agile in the approach they take and utilize analytics to drive core business KPIs. Even the marketers without any analytical background …
5 Best Practices For Transforming The Customer Journey Through Analytics Read More »