Darrell Alfonso got the chance to speak with a leading independent martech technical architect, Jep Castelein about the future of martech. Darrell had always wanted to know about the future of martech, and speaking with Jep was a great opportunity.
Jep’s ideas of where martech were, according to Darrell, “discerning, uncomfortable…and right on.” Because of these views that Jep shared, Darrell wanted to share them with the Marketing Land audience.
The views that Jep has about the future of martech refer to mid-large enterprises, as many of his clients could be considered industry leaders.