Drift

Drift is a live chat platform that offers a platform for you to communicate directly with the users on your site. With Drift on your website, any conversation can be a conversion. Instead of traditional marketing and sales platforms that rely on forms and follow-ups, Drift connects your business with the best leads in real-time.

Tracking your Drift chats in WhatConverts captures the full marketing picture from your incoming chats. You will gain marketing clarity by knowing the source, medium, campaign, content and keyword of all your completed chats.

With your Drift integration with WhatConverts:

• Get Marketing Source and Medium for Chats.
• Get contact information for Chats.
• Integrate chats into Google Analytics and Google Ads for quick conversion analysis.

With WhatConverts your phone calls, form submissions and web chats can all be seen in one place. You get that information and more all directly in your WhatConverts dashboard and you can view the information of what page the customer was on when they submitted a lead, what marketing brought them to you and view chat transcripts and call recordings.

WhatConverts answers your conversion questions including:

• What marketing inspired a customer to reach out?
• Are the leads coming into my business leading to sales?
• When a customer fills out a form or calls, is that a “good” lead?

With WhatConverts, you have the tools to see what marketing converts, whether they call, chat or begin the sales journey with a form submission; we track those conversions and sales back to the marketing responsible, giving you the complete marketing picture.

For more information on how to integrate WhatConverts with Drift Chat, click here.