Social media is an incredibly popular marketing landscape because it’s incredibly easy to reach new audiences. Because of this, some people, understandably, might begin wonder if the future of email marketing might be uncertain. I get this, because email is one of the oldest forms of communication since the invention of the internet, so why would you want to use it when you could be using just about anything else?
Just as email itself isn’t dead, neither is email marketing. In fact, email marketing remains one of the most successful and cost-effective ways to reach customers. It’s certainly more effective—and efficient—than social media marketing.
Like Neal Schaffer said, email still boasts a great ROI of 4200%. This indicates that email is not only isn’t dying or dead, but it’s thriving. It’s an incredibly profitable source of leads and communication for marketers.
Because there are a lot of businesses out there using email, you will have a tough road ahead regarding getting seen by your audience. If you think about it, when you get a piece of email from a company, do you always open it up to read it? Probably not, especially with other companies sending you emails as well.
This is why you need to find ways to create attention grabbing emails, and Neal Schaffer is here to help you out. Check out his post where he gives 12 examples you can use to really create some awesome emails that your audience will want to read.