Podcasting

FAQ on Google’s Podcast Knowledge Panel Update

A frequently asked question article was recently published o the new Google podcasts knowledge panels saying that Google has started showing a specific podcast knowledge panel on October 12, 2021. It will display the podcast name, image, and description on the right sidebar, but as of the 25th, there isn’t a link within the knowledge …

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Picking The Right Podcast

Podcasts have certainly matured over the years, and a sign of proof of this comes from Podsights (they provide attribution, cross-platform reporting and competitive insights for podcast advertisers and publishers). In an announcement made on March 23, “Podsights raised $4M in new venture funding led by Newark Venture Partners with participation from Graham Holdings, Aglaé …

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Is Podcast Advertising The Most Targeted and Appreciated By The Consumer?

According to data from chartr and Edison Research, more and more people in the US are regularly listening to podcasts. The number of podcasts that are available year after year are also on the rise. Because there is an increase in podcasting overall, that also means that there is more advertising in podcasting, as well. Did you …

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Spotify Wants To Make Podcasts Bigger Of A Thing, With New Tools To Translate Written Content In Audio Feeds

Are you thinking of getting into podcasting? After all, podcasting is another great way to get the word out there of your business and brand into the minds of more people. More and more people are listening to podcasts than ever before. According to Buzzspot.com: “According to Edison Research, the number of Americans listening to …

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How Can Marketers Get The Highest ROI Out Of Podcasts

With the pandemic in full swing, staying at home is a big thing for a lot of people. Because of this, there are a number of online services are being used more than ever before, including podcasts. The onset of COVID has created a significant increase in the number of podcasts and audio-streaming situations. Due …

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Google’s New Podcasts Manager Tool Offers Deeper Data On Listener Behavior

On May 5, Google has announced the introduction of Podcasts Manager, a tool that gives podcast publishers with listening data, which includes minutes played, listening duration and other retention analytics. Google Podcasts Manager provides data on the number of listens per show and episode, number of listens per episode segment, percentage listened for each episode …

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Spotify Podcast Ads Can Now Track Impressions, Reach And Audience Data

A new suite of marketing tools for podcast advertisers have been released by Spotify, which now makes it possible to view impressions, frequency, reach and audience demographic information for the ads. The announcement came out on January 8. The metrics tools are supported by Streaming Ad Insertion (SAI), Spotify’s new podcast ad technology, and utilizes …

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Inbound Reporting Podcast Episode 2: Mapping Your Customer Journey

Welcome back to the Inbound Reporting podcast, HubSpot Academy’s miniseries covering the ins and outs of good reporting behaviors. Here, your hosts, Jorie Munroe and Nakul Kadaba will talk to the experts about how to set yourself up for success when it comes to the flywheel, goals, reporting and everywhere in between. In this episode, …

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Acast Open Launches To Give Brands An On-Ramp To Podcasting

Acast, the podcasting platform, has launched Acast Open, which now makes it s podcast production offerings available to any brand or publisher wanting to start up a podcast. Acast Open has three different subscription models: Starter Influencer Ace Each model has different levels of support and analytics. According to Adobe Analytics, the podcast app usage …

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Shutterstock’s New Music Subscription Offers Affordable Music Licensing For Content Creators

Shutterstock has launched an unlimited music subscription plan for content content creators and digital marketers. This subscription contains over 11,000 tracks that can be used in web-based content, such as podcasts, YouTube videos and conference presentations. This service will cost $149 a month, and will include access to the Shutterstock Music library with music tracks …

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