AdWords

Google Expands Local Campaigns Inventory, BOPIS Offers For Shopping Campaigns

Google teased several updates for Local campaigns earlier this year. The new features are rolling out over the coming weeks and include new Maps inventory for Local campaigns. Even with the prevalence of the internet and online shopping, 90% of retail sales still happen offline. Google has focused on building out advertising capabilities for brick-and-mortar and …

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Google Ads Editor Update Includes Support For Discovery Campaigns

Even though Google Ads Editor’s latest version does offer some handy updates, the editing pane is still placed awkwardly, taking up a big chunk of the right side of the screen. Regarding the edit pane, you now can condense some fields in order to hie them, resulting in a little less scrolling. Of course, you’re still …

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Google Extends Shopping Ads To More YouTube Inventory

In time for the holiday shopping season, Google is expanding the visibility of shopping campaigns on YouTube. Showcase Shopping ads will be going more places, as well as opening up to move categories. Sitelinks are also coming to TrueVision for action ads. This news was announced on November 5. Shopping ads are now able to …

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What You Need To Know About Google Merchant Center Identifier Enforcement Updates

This a great time to do a final sweep of your Google Merchant Center accounts, now that the holidays are upon us, to ensure that your product identifiers are in order. This is important given some of the recent changes. In an announcement made by Google earlier this year, it would be updating enforcement around …

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Capture Leads With Google Ads Latest Ad Extension Test

A new ad extension is being beta tested by Google for advertisers looking to capture leads from their text ad campaigns. Searchers will be able to submit their information to request or download information from Google Search ads through the new lead form extension. The lead extensions are similar to promotion extensions, as they display …

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Google Ads Now Showing Cart Metrics For Shopping Campaigns

Any merchant who runs Google Ads Shopping campaigns will now be able to see e-commerce data in the UI to gain a clearer sense of what products are driving profitable cart transactions. With this data available in Google Ads just over a month out from the holiday shopping surge that kicks off with Black Friday, merchants …

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Google Ads Debuts ‘Conversions By Time’ Reporting

Google has rolled out new conversion reporting columns meant to capture when a conversion actually occurred. These columns include: Conversions (by conv. time) Conv. value (by conv. time) Value / Conv. (by conv. time) All conv. (by conv. time) All conv. value (by conv. time) Value / all conv. (by conv. time) The standard conversion column …

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Location Targeting Available In Google Smart Shopping Campaigns

Smart Shopping campaigns Google’s machine learning-driven campaigns for product ads. These campaigns automatically optimize ad delivery across Google’s properties. Since this is a newer campaign type, there are settings and reporting limitations that keep a number of advertisers on the sidelines. Advertisers weren’t able to control location targeting until just recently. Previously, Smart Shopping campaigns targeted …

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Amazon Continues To Chip Away At Google’s Search Ad Dominance

In terms of search advertising in the US, Google is, by far, the biggest player out there. But, there are others who are chipping away at that lead, including Amazon. According to estimates released on October 15 by research firm, eMarketer, Amazon’s share of the search advertising market is expecting to grow as Google’s shrinks …

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