Martech Continues Its Explosive Growth, But Are We Facing An Overload?

Every year, Martech Conference Chair Scott Brinker shows off a new graphic that features the logos of all the martech solutions in the Marketing Technology Landscape.

And here’s a secret – There is quite a lot. Note that though it’s called the Martech 5000, it actually comprises 6,829 companies.

Innovation and demand continue to drive the explosive growth in martech, but are we facing an overload? How can a marketer cut through the fluff and hype and find solutions that are right for them?

[Read the full article on MarTech Today.]

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