Saving social media marketing is something that deserves all of our attention.
Back in March, Mark Traphagen wrote here on Marketing Land talking about how social media marketing is in near-crisis mode. Mark says that only the adoption of mature, time-proven, sustainable marketing methods can save it, and that it’s worth the effort.
Now, he wants to address one of the tactics that he believes has been kept around far past its expiration date – mass production.