Here is a question – How agile is different from traditional marketing and why the martech community is so drawn to it.
This is the focus of a discussion between MarTech Today Editorial Director Kim Davis and Stacey Ackerman, agile coach and founder of Agilify, and John Cass, digital strategist and host of the Deep Dive into Agile Marketing Podcast.
The following video discusses this point, as well as the level of agile adoption they have seen in all types of organizations.