Optimize your Google Ads based on real leads, not clicks. In 2022, PPC call tracking can help you identify the...

Tracking conversions in Google Analytics only reveals part of the marketing story. If you want the full picture, use this...

Customer journey marketing can reveal exactly how new leads interact with your marketing touchpoints to become paying customers.

There's an easier way to track forms alongside all of your other conversions, and it doesn't involve complicated script or...

In this post, we'll answer (1) what are call tracking numbers are, (2) how they work, (3) the types of...

We'll discuss the key factors you should look for in a Marchex alternative, and how WhatConverts (our call tracking software)...

In this post, we discuss 3 important factors to consider when choosing a call tracking software for FB Ads (and...

How WhatConverts (our call tracking software) helps you maintain NAP consistency, so you can track calls without worrying about negative...

We discuss the downsides of tracking Contact Form 7 Submissions using Google Tag Manager, and how our solution avoids these...