Comparing both TikTok and Instagram Reels, it’s pretty obvious that both are focused on video content. Plus, both have quite a following – they each have a billion users. Because of this, if you’re going to spend your ad money on either of them, which one should you choose?
Ultimately, it all depends on your particular audience. The folks over at Creatopy recently conducted a test of both, by running the exact same, 15-second ad on both TikTok and Instagram Reels. The test highlighted some results you will want to check out to help you decide what you should spend your hard earned money on.
check out the full overview of Creatopy’s experiment here.
Source – Social Media Today