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In this episode of Whiteboard Friday, MozCon speaker, Dana DiTomaso, takes us through the different ways you are able to both measure and improve your website engagement so you can determine if you need to redo your website or not.
A new research report was released by the team from both Mention and Hubspot where they analyzed over 100 million public posts in order to establish the key trends and shifts in Instagram user engagement. Because engagement trends can very based on your audience, not all trends will always align with what you are seeing, …
Running a business means you have a lot of different things you’ve got to do to keep things running. One of those things include creating new types of content for your website’s blog, perhaps for your YouTube channel, and different forms of social media. One thing that connects all of these types of online presences …
Content Types That Gain the Most Engagement & Links Read More »
I’m sure that if you’re a business using Instagram as part of your marketing strategy, you’ll want to see how you’re doing in comparison to everyone else, especially your competition. Socialinsider recently teamed up with Sked Social in order to analyze over 102 million Instagram business posts, to get a sense of the latest engagement benchmarks in …
2020 was quite a year for us all. We all had to deal with the pandemic, which really messed with us all. Since we had to social distance and stay away from others, we turned our attention to the likes of our mobile devices and the internet in order to stay in contact with others. …
Snapchat Shares New Insights on Video Engagement Levels Within the App (Infographic) Read More »
Some new insights have been shared by Snapchat regarding live sports engagement within the app. This will help marketers with a range of new opportunities. Snapchat users seems to have a strong connection with sports, as 70% of users, according to the following infographic, watch sports while using the app. This is when they end up …
Snapchat Shares Insights Into Sports Engagement Among Others (Infographic) Read More »
Since data is something every advertiser loves, LinkedIn is here to make them even happier with the release of the new Company Engagement Report. With this report, advertisers will have access to engagement metrics on organic and paid content, and broken out by company. Marketers can use the report to see how users from those …
LinkedIn Advertising Launches New Company Engagement Report Read More »
Nowadays, video isn’t king. Engaging video is king. And to create gripping videos, you need to be able to understand and predict human preference and behavior. In this video, HubSpot covers five psychology-backed hacks for making a good video.
Discover the core functionality and opportunities that Twitter provides every business.
For as long as SEOs have been working with Google, they’ve thought about the best ways to optimize for user intent. Each search represents a need by a human to find something out. We all know what kind of answers we need. The query/keyword is our best guess toward surfacing that information. The moment we hit …
How E-Commerce Can Compete For Informational Queries By Optimizing For Intent Read More »