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This is an example data format for a new web form that is received and a POST request as JSON sent to your Webhook URL.
{ "trigger": "new", "lead_id": 153928, "user_id": "51497-af17340d-62b8-3044-423f-3dc754e621c2", "lead_type": "Web Form", "lead_status": "Unique", "date_created": "2016-02-01T14:09:01Z", "quotable": "Not Set", "quote_value": null, "sales_value": null, "spotted_keywords": "buy,quote", "lead_score": 50, "lead_state": "Completed", "profile": "My Profile", "profile_id": 51497, "account": "My Account", "account_id": 27313, "lead_url": "https://www.whatconverts.com/contact", "landing_url": "https://www.whatconverts.com/", "operating_system": "iOS 12", "browser": "Chrome Mobile 71", "device_type": "Smartphone", "device_make": "Apple iPhone", "form_name": "Contact Us Form", "additional_fields": { "full_name": "John Doe", "email_address": "hello@whatconverts.com", "subject": "WhatConverts", "message": "Hello, I like your service!" }, "lead_source": "google", "lead_medium": "cpc", "lead_campaign": "lead generation", "lead_content": "new ad", "lead_keyword": "generating leads", "ip_address": "107.210.21.188", "notes": "This is a new lead!", "contact_name": "Jeremy Helms", "contact_company_name": "Call Tracking Company", "contact_email_address": "hello@whatconverts.com", "contact_phone_number": "+17044695324", "email_address": "hello@whatconverts.com", "phone_number": "+17044695324", "field_mappings": { "Company Name": "Call Tracking Company", "Contact Person": "Jeremy Helms", "Email": "hello@whatconverts.com", "Phone Number": "(704) 469-5324" }, "gclid": "CLibmtmqpNICFcSfGwodQbUAvg", "msclkid": "25d83debf85f146b8f1d66a754c6a56c", "unbounce_page_id": "f8e32bbc-e1a1-2c5b-b4d3-c6289c8e33b", "unbounce_variant_id": "b", "unbounce_visitor_id": "107.210.21.1881565955056416071", "salesforce_user_id": "15228103840", "roistat_visit_id": "wqeOuWjfeIUQdd122casdLK", "hubspot_visitor_id": "5a72d290d2d21865a693f14bcf710fed", "facebook_browser_id": "fb.1.1621529626600.927228660", "facebook_click_id": "fb.1.1621529626598.IwAR1yDeb6_5RRDGD3fTthh9cPoaqhLYYyDFLN-LolvQwaMAPMhGRljDj-POc", "google_analytics_client_id": "1017418163.1594157791", "vwo_account_id": "512835", "vwo_experiment_id": "2", "vwo_variant_id": "2", "vwo_user_id": "D4A14C3EFD6DB2A51749E1A931BE96B44", "duplicate": false, "spam": false }
For additional information on setting up webhooks see Webhooks.
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WhatConverts allows you to pick and choose which forms you would like to track on your site.