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Content is where it’s at. This is the case everywhere in the marketing arena, such as e-commerce, search or social media. Brands have to build meaningful experience for their consumers that give them a unique value if they want to capture and retain their attention in today’s market. This is where content comes in. Content …
How Does “Listening” To User-Generated Content Leads To E-Commerce Sales? Read More »
According to a report from Monetate, it looks like both conversion rates and add-to-cart rates have been falling over the past year, with the exception of a fourth quarter holiday bump. In the report, which analyzes a random sample of more than 7 billion online shopping experiences using “same store” data across each calendar quarter, …
Report: Conversion & Add-To-Cart Rates Have Been Declining For A Year Read More »
I’m sure we’ve all been overrun with news of both Pinterest and Google joining the e-commerce land rush, but some may or may not have noticed that the Facebook Buy button is still MIA. Well, just to let everybody know where Facebook stands, their experiment, which was launched last July and limited to a small number of merchants, is …
Facebook & Shopify Are Expanding Their Buy Button Testing Read More »
Search Engine Optimization (SEO) can be quite a challenge for sure. I don’t think you’ll be hearing anybody argue with this fact. Working on a website and trying to get it to rank well can be hard enough, but doing SEO for large e-commerce websites is a totally different entity all together. Why is it so …
Recently, Amazon launched a brand new marketplace for local businesses, called Amazon Home Services, which is a new marketplace meant for local businesses to sell professional services to customers.In a nutshell, this new service allows customers to purchase and schedule professional services, such as plumbers, landscapers and the like. This new service simply adds a whole new …
What Does Amazon’s Entry Into The Home Services Business Mean For Local Marketing? Read More »
In any industry where we have to deal with numbers and data, it’s difficult to be able to know where things stand if you don’t have anything to compare them to. You need a little something called a benchmark. Based on the definition given by Google, a benchmark is defined as “a standard or point of …
Talking About The Benchmark For E-Commerce KPI Study Read More »
We all know about the popularity of E-commerce is with everybody. People love the convenience of making purchases online and receiving their orders a few days later at their door. Many e-commerce businesses, just like any other business, want to market their brand to as many people as possible, so they’ll create commercials for television, …